logos

1. eye catching
2. simple enough to understand
3. memorable
4. original
5. color

The common eye will always like a good logo. There's nothing like an eye catching logo that appeals to someone. It really is the difference between somebody wanting a product and somebody not wanting one. If there is a logo that somebody finds overboard or too flamboyant then they will shy away from that product, but if there is a simple, memorable, original logo then they will appeal to it. Good logos don't come around often but when they do, its known.